Sales/Marketing Pre-Day Next Level 2026

Most MSPs and IT services businesses rely heavily on referrals, existing relationships and vendor-generated opportunities. While these channels can fuel growth initially, they often create inconsistent results and make it difficult to scale.

This interactive pre-day workshop is designed to help MSP and technology business leaders build a more predictable and sustainable approach to growth by aligning sales and marketing into a single revenue-generating system.

Throughout the day, Aaron and Kayla will combine sales, marketing and business growth strategies to explore how successful IT businesses move from reactive lead generation to a structured demand generation engine that delivers long-term results.

Key topics include:

• Moving from referral-dependent growth to a predictable revenue engine
• Understanding why lead and demand generation is a long-term investment, not a short-term campaign
• Building a structured sales process, including qualification, discovery and conversion
• Understanding how buying decisions are made and how to position your business before prospects enter the market
• Creating a repeatable nurture and demand generation framework that builds trust over time
• Aligning sales and marketing so opportunities don’t fall through the cracks
• The key commercial metrics MSP owners should be tracking beyond leads and website traffic
• Knowing when to hire sales and marketing resources, and what business maturity should exist first
• Adapting your sales and marketing strategy to changing buyer behaviour and the rise of AI-driven research

Attendees will leave with practical frameworks, workshop exercises and a 90-day action plan they can implement immediately within their business.

This is not a theoretical marketing session. It is a hands-on workshop designed specifically for MSPs and IT services businesses looking to build a scalable growth engine and create sustainable long-term revenue growth.