From FUD to Fundamentals: Selling Cybersecurity the Right Way

Tired of relying on scare tactics to sell cybersecurity? So are your clients. In this 2-hour online training, Aaron Smith (Governor of Growth at Morphability) will show MSP business owners how to position and sell cybersecurity services ethically and effectively—without resorting to fear. Learn how to use the SMB1001 framework to structure your offering, educate clients, and build trust that leads to long-term engagement.

This session includes real-world objection handling, value-driven sales strategies, and a panel discussion with experienced MSP leaders. If you want to uplift your clients’ security posture and close more deals with confidence, this is the session for you.