Sydney - SMBiT Professionals April Meeting

In this presentation, you'll learn how to effectively sell cybersecurity solutions by focusing on tailored bundling and risk-based selling. This session emphasises the importance of educating clients about their specific risks, using tailored bundles to address their unique needs, and guiding them toward better outcomes rather than selling one-size-fits-all solutions. You'll gain insights into demystifying the cyber security stack, understanding the cyber defence matrix, and adopting a customer-centric approach that positions you as a trusted advisor. Additionally, the session highlights strategies for emphasizing risk over technology, and handling common objections, driving customer action, demonstrating value, and fostering trust.

Pax8 is the Platinum sponsor of SMBiT Professionals

Whether you’re just building up your cyber security stack or looking to improve, there is big value in understanding the different components that provide a total solution: first a Proactive focus, then a Testing element, rounded out with a set of Reactive tools.

We’ll discuss the types of tools and resources for each, with a particular focus on the proactive tools that really should be the starting point of a cyber conversation.

Whether you’re having an Essential 8 or SMB1001 discussion, or just talking about a general set of managed security elements, understanding and delivering the three points of the triangle will enable you to SELL and SECURE more.

Details of any door prizes:  Nodeware will be picking up member's beverages for the evening, and also raffling away a A$50 gift card

Nodeware is a Silver sponsor of SMBiT Professionals